June 21, 2023
2023-06-21T13:00:00
Course Description
This eight-hour performance-level course is designed to provide participants with the knowledge and skills to implement strategies to better engage individuals and partner organizations. This course builds upon the existing PER-304 Social Media for Natural Disaster Response and Recovery course by providing participants with more in-depth training in the use of content types, engagement strategies, and measurement tools for social media. This course will also help participants create a social media strategy and better adapt to changing needs and strategies throughout the phases of emergency management. The overall goal of this course is to provide participants with the knowledge and skills to use social media strategies and concepts to better engage individuals and partner organizations.
Course Objectives
- Create social media messages for a given situation in the most appropriate content type;
- Implement various strategies to maximize audience engagement on social media platforms;
- Measure the effectiveness of social media activity against specific goals; and
- Create a social media strategy by setting goals, completing a social media audit, improving social profiles, developing a content strategy, and evaluating the strategy.
Prerequisites
Suggested: PER-304 Social Media for Natural Disaster Response and Recovery
PER-343: Social Media Engagement Strategies
Wednesday, June 21, 2023
Registration code: 15972
https://ndptc.hawaii.edu/training/delivery/3402/
Course Description
This eight-hour performance-level course is designed to provide participants with the knowledge and skills to implement strategies to better engage individuals and partner organizations. This course builds upon the existing PER-304 Social Media for Natural Disaster Response and Recovery course by providing participants with more in-depth training in the use of content types, engagement strategies, and measurement tools for social media. This course will also help participants create a social media strategy and better adapt to changing needs and strategies throughout the phases of emergency management. The overall goal of this course is to provide participants with the knowledge and skills to use social media strategies and concepts to better engage individuals and partner organizations.
Course Objectives
- Create social media messages for a given situation in the most appropriate content type;
- Implement various strategies to maximize audience engagement on social media platforms;
- Measure the effectiveness of social media activity against specific goals; and
- Create a social media strategy by setting goals, completing a social media audit, improving social profiles, developing a content strategy, and evaluating the strategy.
Prerequisites
Suggested: PER-304 Social Media for Natural Disaster Response and Recovery